Personalization 

Personalization is everywhere. But meaningful connections are harder to find.

Most marketing teams send more messages than ever across email, push, SMS, and in-app. Yet engagement stalls, customers tune out, and messages start to feel interchangeable. The issue is rarely effort or intent; it's relevance.

That is where a Personal Connection Audit comes in.

This audit helps marketers step back and ask whether their messaging truly reflects how customers think, behave, and move through their journey. It is not about sending fewer messages. It is about sending better ones.

Here are the 10 questions every marketer should ask to evaluate how strong their customer connections really are.